Highlighting our members – Hermione Way

Each month, we spotlight a valued member of the Company of Communicators.

This month, we’re delighted to feature Hermione Way, who divides her time between London and Suffolk. With a 20-year career spanning journalism, Silicon Valley tech, high-profile brand roles, and now her own consultancy - Way Communications - Hermione has built a reputation for bold, strategic storytelling.

How long have you been in Communications?

“Twenty years.”

How did you come into Communications?

“I studied journalism at London Metropolitan University --hello NCTJs! Through networking, I met founders building apps and tech companies, and I became fascinated. That curiosity took me to Silicon Valley as a tech journalist. From there, I transitioned into communications, and when I came back to the UK in 2015, I became Tinder’s Head of Communications. In 2019, I co-founded Innovation Labs in Suffolk, and now I run my own agency, Way Communications, helping companies with go-to-market strategy and branding.”

What’s been a highlight of working in Communications?

“Being Tinder’s Head of Communications was incredible. We ran a first-of-its-kind ‘tech for good’ partnership with the NHS to promote organ donation - hugely successful for both Tinder and the NHS.”

Quick-fire questions

Crisis or launch campaign - and why? “Launch campaign. It’s exciting bringing new products to market, like the Pose app I’m currently working with.”

Why does Communication matter? “Good comms can be the difference between a million-pound company and one that folds. Think of the brands always winning on LinkedIn - always part of the conversation. They succeed because they show up consistently and build content over time.”

What tip would you give to a journalist and why? “‘Follow the tension.’ That’s where the real story lives at the pressure points, the contradictions.”

If you would like to learn more about joining the Company, please contact our Clerk, Ian Wingfield, at clerk@companyofcommunicators.org.