September has started with a resounding success with the official launch and use of our new brand The Company of Communicators at this year’s Military Dinner held at the HAC.
We are also delighted to let you know that our new website is live at www.companyofcommunicators.org.
The name change has been undertaken to better reflect the communications industry which has significantly evolved since the Company was founded in 2000.
The reason for this is that we felt that in 2000 the term ‘Public Relations’ was used as a generic ‘catch-all’ to describe profile management and external communications. However, over the last 20 years, with the increasingly dominant use of the internet and social media, and as the industry generally has evolved and developed, the term ‘PR’ now describes the work of a subset of practitioners, the majority of whom now describe themselves as ‘Communicators’.
The word ‘Communications’ covers a variety of related disciplines including PR, reputation management, public affairs/lobbying, media relations, management of social media, campaign and issues management, internal/employee communications, investor relations and corporate social responsibility.
We also engaged with our industry leaders to gather their thoughts on this change, and it was felt this was the correct direction for the Company. It also makes the branding more inline with the majority of other Companies within the Livery Movement.
The members area of the website
The new website has a private area for membership. To access this and to share your basic details with others you will need to register as a member on the site. To do this you will see a drop-down menu on the homepage to the far right of the banner. When you register, a message will be sent to the clerk, who in turn will grant you access. From there the rest will be a voyage of discovery… Enjoy!
Redoubling our efforts for charitable endeavour
The name change also provides the opportunity for the Company to re-double its effort and commitment to society through charitable endeavour while promoting the communications profession to the livery movement and the City of London. Your Court has been working on your behalf to create a platform for charitable giving and social action on behalf of the communications industry in the UK. Once introduced, this platform will enable us to implement a program of pro bono activity in support of charities as well as providing a means to donate to our charitable fund which in turn supports a number of worthy causes related to communications. Can we also encourage you to make donations directly to our charitable Trust? With the new website you will be able to make occasional or regular phased donations to the Trust through PayPal or GoCardless so please go to the Trust’s pages on the website.
Your Court – in particular, the Communications Working Group - has worked hard over the past year to implement these changes and so I would like to thank them for their efforts, as well as you the membership for your on-going commitment to the Company of Communicators and the communications industry.
For those who were unable to attend our Annual Military Dinner last week, we had a spectacular event with a total of 104 guests. Prior to the dinner, the following were admitted as Freemen to the Company of Communicators: Ken Beedle, Carol Brooker, John Elsegood, James Green, Sarah Jurado, Felicity Lowes and Amanda Poole - Connor and our very warmest congratulations go to each of them. The photos of the dinner and Freedom Ceremony are there for all you to see in the gallery section of our new website!
Gavin Ellwood, Master, Company of Communicators, 17th September 2019