Congratulations to Freeman Stephen Waddington on the launch of a definitive public relations textbook entitled "Exploring Public Relations and Management Communications". The book, also edited by Ralph Tench, provides an insight in almost all theoretical approaches and different ideas on how to look at and do public relations. Key chapters cover brand, reputation, media, planning and measurement. Chapters on specialist areas of practice include celebrity, fashion, finance, health and sports. The book also examines some of the critical issues facing the future or public relations practice. These include artificial intelligence, COVID-19, disinformation, diversity and mental health.
Published by Pearson (January 2021) priced £45. You can pre-order a copy from Amazon.
For further details please see the new website and the launch announcement below