To celebrate the Company of Communicators 20th anniversary we are profiling 20 Company members in the lead up to our big day.
Today we profile Mark Laity, Director at The StratCom Academy.
2021-Present: Director at The StratCom Academy
2017-2020: Director, Communications Division, SHAPE/NATO
2007-2017: Chief Strategic Communications, SHAPE/NATO
2010: StratCom Adviser to NATO's Senior Civilian Representative Company, NATO/ISAF, Kabul, Afghanistan
2006-2008: NATO Civilian Spokesman, Kabul, Afghanistan (2 tours)
2000-2003: Special Adviser and Deputy Spokesman to the NATO Secretary General
2000-2003: Executive Director & CEO, European DCM, Lehman Brothers
1989-2000: Defence Correspondent, BBC
Why did you join the Company of Communicators?
Mark Laity: I want to broaden my horizons, meet some new people and tap into new thinking. It’s also good to give something back and the Company looks to be a good way to do that.
What benefits have you derived from joining?
Mark Laity: It’s a little early as I’m pretty new, but I can already see the potential for expanding into new areas and be challenged to keep learning and growing. The range of people and opportunities looks pretty exciting and I want to see where it leads me.
What are the main challenges you are experiencing in communications today?
Mark Laity: Well, we are facing an information revolution through extraordinary technological change and so a lot of the old certainties are gone or reduced. The way the internet works puts people in bubbles, mis & disinformation is remarkably easy and sadly effective, and you can see in so many areas key issues are an emotional dialogue of the deaf. We should never underestimate how emotions and instinct have always driven views and decision – history shows this – but there seems to be a convergence of factors to make this more extreme. So I don’t think the good guys have found a way to deal with this yet, so these are very tough times.
If you are interested in joining the Company of Communicators, please click here
Members can book tickets for the 20th anniversary reception here