The Communicators once again successfully supported the annual Sheep Drive over London Bridge.
TV presenter Kate Humble joined the Lord Mayor Vincent Keaveny, as well as Sheriffs and over 1,000 Freemen of the City of London as they exercised their ancient right to drive sheep toll-free over London Bridge.
The Company of Communicators team, including Master James Gurling, set up and ran a press tent to register and inform the media. It also helped herd the scrum of press photographers, including Company member Andy Sillett, who was the event’s official photographer, as well as accompany TV crews who interviewed the celebrity and Lord Mayor.
The press team put out the press release and images as well as a steady stream of social media posts. Court assistant
Matthew West, who runs CMI Analytics, once again provided media monitoring. The story made the front page of City AM and is also picked up internationally.
We also supplied video footage from a GoPro attached to a sheep, which was used by BBC News.
Company member Anne Donoghue, of Square Events, organised the event – the City of London’s second-largest after the Lord Mayor’s Show – for the Worshipful Company of Woolmen. “The press interest was great – I think over 30 photographers registered on the day,” said Anne. “Plus BBC, ITN, S4C, GBNews and a French TV company …. and much more I’m just catching up on. Plus lots of social media activity on the day. Heartfelt thanks for all of the Company’s support.”